Our Mission in Action
Central Smith’s Mission
At Central Smith, our mission is simple: provide the customer with an exceptional experience by ensuring quality, service, and innovation. We believe that every scoop of ice cream represents a promise of excellence. To show you how we bring these values to life every day, we’ve put together a look behind the scenes at the initiatives that drive our company forward.
Quality: Our Foundation of Trust
Quality at Central Smith is a relentless pursuit that begins before the machines even start. Our dedicated team performs rigorous pre-operational checks and microbiological testing to ensure every piece of equipment is sanitized and every ingredient meets our strict specifications.
We are proud to hold Kosher and Halal certifications, as well as a prestigious AA++ rating for BRC food safety global standards.
Our definition of quality extends beyond safety to include the perfect consistency and taste in every flavor. From the sanitation team that meticulously deep-cleans machinery overnight to the quality technicians monitoring production runs throughout the day, we work together to ensure that what reaches your freezer is a product we are proud to stand behind.
Service: Building Relationships Coast to Coast
Service is the heartbeat of our operations, focused on making the customer experience simple, clear, and reliable. Whether we are helping a client place an order or troubleshooting delivery details, our goal is to build long-term trust.
Our logistics team coordinates shipping from coast to coast, utilizing advanced ERP systems to scan and verify every order to ensure there are no mispicks or damages before the trucks leave our facility.
Beyond just moving pallets, service means understanding the unique needs of our partners. Our warehouse and logistics leads work closely with production to prevent any hiccups that could delay an order, ensuring our customers’ freezers stay stocked and their own customers stay happy. For us, every order processed represents a valued relationship that we have built over years of dedicated teamwork.
Innovation: Crafting the Future of Flavor
Innovation at Central Smith is a collaborative effort that blends industry trends with direct customer feedback. Every year, our flavor committee meets to analyze supplier insights and parlor trends to develop two brand-new flavors for our customers to enjoy. This creative process involves everyone from sales to operations, all working together to bring fresh, exciting products to life.
However, innovation isn't just about new flavors; it’s about constantly finding ways to do things better. Our team looks for operational efficiencies to reduce waste and ensures our machinery, like our impressive -40° blast freezer, runs at peak performance. By proactively adjusting our plans and maintaining our equipment with minimal downtime, we ensure that we are always growing and evolving to meet the needs of a changing industry.
Whether it is through the meticulous safety standards of our quality team, the reliable reach of our logistics department, or the creative spark of our product developers, the Central Smith mission is in motion every single day.
We are grateful for the opportunity to bring a little bit of joy to your day, one scoop at a time. Thank you for being a part of our journey toward excellence.
Videography by Jenish Odigski