Social Media Matters: How Social Media Can Take Your Business to The Next Level

Is your business on social media? Social media is the marketing of today. Learn about how social media can take your business to the next level!

Expand reach and relevance

Social media marketing is different from traditional forms of marketing in part due to its ability to exponentially expand your market reach. More people can see your content than ever before and it can be seen across platforms, demographics, and locations! Social media is incredibly relevant today and it’s important your brand is relevant as well. It’s easy to research trending hashtags, sounds, and content and make it work for your business!

Market to the right market

Social media helps you market to the right market, when you use the platforms correctly. Share appropriate content across your platforms to cater to your audience. You can use LinkedIn to network and find high-performing applicants or learn more about potential business partners. Share articles, job postings, and infographics on LinkedIn and save your 30 second clips, fun photos, and dances for Instagram.

Build brand awareness

You have a brand, get people talking about your brand! Use social media to develop your brand’s personality and voice, sharing relevant and current content to gain followers and get people interested. Building brand awareness builds your following and in turn, your potential customer base. The best part about this is that you can do it for free using social media!

Generate leads

Building brand awareness on social media can generate leads when you infiltrate markets you weren’t tapped into prior. Using search engine optimization (SEO), you can run ads to a target audience across the internet! These ads will continue to pop up based on your target audience’s search terms and history, which you can track and reach out to new leads. On social media, your page could show up on suggested pages or shared across your fans’ pages. This generates new customer interest and new leads.

Boost sales

Now that your social media has built brand awareness and generated new leads, you can benefit from a boost in sales! Generating new leads can improve website traffic, leading potential customers to learn more about your brand and potentially make a purchase. Social media can also make you top of mind to initiate returning customer purchases, building a loyal following.

Customer engagement

One of the best parts about social media is the social aspect. Using your brand’s page, you can interact with fans and business partners. This helps potential customers and partners build a relationship with your business before they’ve made the decision to purchase or partner. You can build trust in your brand, products, and services when you have an authentic page with real engagement.

Let’s get social! Follow us on Instagram @central_smith, on Facebook @CentralSmith, on TikTok @Central_Smith, and on LinkedIn @CentralSmith. Let us know what you think about this article in the comments below!