Fall Flavour for Your Back-to-School Routine!
Classroom essentials are one thing but what about ice cream essentials?! Fall scoops have their place and ideas and themes can be built around time of year. At Central Smith we know that Dutch Apple Pie and Pumpkin Pie are just two of the lessons needed to take your business into the next season. These are flavours that can be enjoyed with other combinations like chocolate and vanilla and also alongside many desert accompaniments leading up to Thanksgiving. Seasonal flavours are also a sure way for customers to look forward to their next visit.
Learning to market ice cream with a back-to-school twist is interesting, as we often perceive it as a summer focused treat. But all it takes is some ideation around how people consume food and drink for fall and one can easily find ways for ice cream to have its time of the year across all seasons.
Here are some A+ ideas for back-to-school campaigns:
This one makes for impressive IQ’s because once you layer vanilla ice cream with chocolate fudge sauce you already know you’ve passed the exam. But add crushed smartie pieces, whipped cream and top with a cherry for bonus marks! Our fanciful ice cream creations are meant to inspire and offer ideas for how to feature monthly desert options.
Everyone knows coffee helps a person study better! How about a coffee flavoured treat with no sugar added? This is a sure crowd pleaser for the back-to-school gang, and we don’t think it would actually hurt to just put this in your coffee regardless? Or in the case of iced coffee, swap out the ice cubes for this cool option that won’t water down your treat! We also have Espresso flavoured ice cream with espresso-flavoured flakes. Nothing failing about this combo either!
Chocolate for Champions
It’s well known, that chocolate improves cognitive performance so making that argument may we present to you our chocolate flavour that features a unique blend of light and dark cocoa powders. It’s a good excuse to eat chocolate if it’s going to help with school!
Heading back to school isn’t all lessons, notebooks and tests. It’s a time of community and building connections. Central Smith has been doing exactly that in our community since 1952.
Local ice cream parlours and restaurants are a big part of community and holding an ice cream social to mark the school season is a great way to set the tone for the year. It gives everyone a reason to come together even if it’s not their most favourite time of the year!
Maybe your ice cream social could be a way to raise funds for a local school for sports team equipment. Or perhaps to raise money for a kid’s program or even consider partnering with a charity to offer ice cream as a way to raise awareness. Custom ice cream cone wrappers are a creative way to get a charitable message out.
Perhaps a student rewards program that activates annually around back-to-school timing can drive frequent foot traffic. Maybe offer the second scoop free or buy 10 and get the 11th free.
Hanging with friends is a big activity after school and being able to offer a safe community environment and destination coupled with flavourful finds can enhance customer experience. Kids love guessing games and having a “mystery flavour” is a creative and innovative way to keep them engaged. Maybe this is when you scrape out the sides and bottoms of your nearly empty tubs and mix them all into another container for resale!
Taste testing is also an interactive way to build customer loyalty and attract new business. Your local parlour or restaurant charm is key to building trust and credibility within the community. Finding your parlour personality and keeping things fresh and interesting at the start of each new season is a way to re-invent your product offering.
For the love of education and school we are advocating for a back-to-school ice cream routine! Finding ways to keep customers interested and using seasonal campaigns are an ideal way of being able to keep ice cream top of mind no matter the time of year.
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